A celebration of fan creativity marking 25 years of LEGO® Star Wars™
We invited everyone to make a 25-second film telling any story, in any style, they’d like.
But no one cares enough to
take part in a UGC campaign, right?
They do
in our
galaxy…
‘A triumph of
fan engagement.’
‘Celebrating the
creativity of
the fan community.’
‘Gives fans the keys
to the brand.’
Fans across the community spent days
and even weeks crafting their own 25-second tribute to a galaxy far, far away.
Films were streamed on
YouTube, social media, LEGO.com, in stores
and at special screening events.
Click play to watch some of the entries
Nostalgia
Pass on the Force
Back-seat clonning
The first adventure of Radical Rebel
A Jedi’s best friend
Order 66 flashbacks
Death Star Destruction
Stormtrooper Face-off
Darth Faker
The Matinee
Dancing Battle
La Petite Pause Café
Star Wars Dance-off
10,563
seconds worth
of fan films
(That’s longer than any of
the Star Wars™ movies)
7,112,081
organic views
43,212
hours watched
What the fans are saying
@tadashiroll My sons and I are really excited because we made a 25 second short film for the LEGO Star Wars 25th anniversary film festival! @RobinPopePhoto GOING SOMEWHERE SOLO? - Official Selection. The 25 Second Film Festival. @mbuckbee My friend @Raelshark made a cool little star wars LEGO short for LEGO's 25 second film festival.
@the.insiders Wow this is so cool! Love when fans create such an awesome content and the high level of creativity.
@tadashiroll My sons and I are really excited because we made a 25 second short film for the LEGO Star Wars 25th anniversary film festival! @RobinPopePhoto GOING SOMEWHERE SOLO? - Official Selection. The 25 Second Film Festival. @mbuckbee My friend @Raelshark made a cool little star wars LEGO short for LEGO's 25 second film festival. @the.insiders Wow this is so cool! Love when fans create such an awesome content and the high level of creativity.
@lclegocity Amazing idea for fans, with fans. A strong force has been rising! @jpeg.bricks Awesome May the 4th be with you! @arvinshakeh83 So nice, you make Star Wars alive. @santiago._.glezz I am one of those who has made a movie! @bettylovesbricks The force is strong with this one.
@liujustin6199 This is absolutely amazing! Love the lightsaber effects!
@lclegocity Amazing idea for fans, with fans. A strong force has been rising! @jpeg.bricks Awesome May the 4th be with you! @arvinshakeh83 So nice, you make Star Wars alive. @santiago._.glezz I am one of those who has made a movie! @bettylovesbricks The force is strong with this one. @liujustin6199 This is absolutely amazing! Love the lightsaber effects!
@chenfei_fu So much creativity! May the force be with you! @Deb_swanry-Jones LEGO Star Wars fans in action! @David_ko Love how LEGO is engaging its fans. @Diego_N Fascinante @Rachel_Stone Okay, this is really cool. @Sebastian_Fisher So much creativity and patience to bring these to life. Bravo. @sam.spencer91 It’s giving… gonk realness
@tadashiroll Our Lego Star Wars short film made it to the 25th anniversary film festival on YouTube!!
@chenfei_fu So much creativity! May the force be with you! @Deb_swanry-Jones LEGO Star Wars fans in action! @David_ko Love how LEGO is engaging its fans. @Diego_N Fascinante @Rachel_Stone Okay, this is really cool. @Sebastian_Fisher So much creativity and patience to bring these to life. Bravo. @sam.spencer91 It’s giving… gonk realness @tadashiroll Our Lego Star Wars short film made it to the 25th anniversary film festival on YouTube!!